What are on-page and off-page SEO?

On-page SEO and off-page SEO are two distinct but equally important components of search engine optimization (SEO).

On-page SEO refers to the process of optimizing elements on your website to improve its visibility and ranking on search engine results pages (SERPs). This includes optimizing your website’s content, meta tags, title tags, images, URLs, and internal links. On-page optimization also involves ensuring that your website is mobile-friendly, has a good site speed, and has a clear hierarchy of information for search engine crawlers to easily understand.

On-Page strategies

First, create a list of keywords and keyword combinations that you think potential visitors to your site might search for

Second, use a keyword finder tool (those can be found on Google). There are some free tools out there, but for the good ones you will have to pay. It is the best investment you can make.

Then, start writing and publishing optimized articles for those keywords. But there is one thing you need to consider: Such keywords that get lots of searches may be extremely competitive (meaning there are lots of websites trying to rank for those keywords).

If your website is relatively new and has few backlinks (see the off-page info below), your chances to rank on Google may be close to zero. In that case, you will be better off targeting longer keyword combinations. Those will have a lower search volume but may be easier to rank for.

Off-page strategies

Off-page SEO, on the other hand, refers to the process of optimizing external factors that impact your website’s search engine ranking. This includes building high-quality backlinks to your site from reputable sources, improving your social media presence, and building a positive online reputation by engaging with your audience on forums, review sites, and social media.

The best backlinks are the ones acquired naturally, by writing articles of high quality that other webmasters might voluntarily link out to. Another method is to get other webmasters to exchange a link for a link, but Google often devalues those links.

Many affiliates actually do buy links from quality sites. This practice is against Google’s guidelines for webmasters, but it is widely used anyway. We suggest being careful with that, especially because cheap backlinks can hurt your website more than they can be helpful.


Both on-page and off-page SEO are essential for a comprehensive and effective SEO strategy. On-page SEO ensures that your website is optimized to rank well in search results, while off-page SEO improves your website’s visibility and reputation by building links and social signals that demonstrate to search engines that your website is authoritative and valuable to users.

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